Shooting beverage content is something that we have a really big passion for. There is so much potential for ingenuity and creativity. Whether is a lifestyle shoot, on location, or product shoot in studio. There are many areas to love about shooting drinks, the colours, the variety, slow-motion cinematography when pouring or using a cocktail shaker, to ice cubes flying across the screen in our Fireball Whisky video below. Simply put, there is a lot of cinematic potential.